TECHNOLOGY
REVIEW - VERSION FRANCAISE | 2007-08
Art Direction & Page Layout
Client: Aguidel, Paris (2007) & Le Cube, Issy-les-Molineaux (2008) |
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Volume
7 | Table of Contents |
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Leaky Studio was commissioned
to art direct the French version of Technology
Review, an American magazine published since 1899 by MIT Press. In
keeping with brand recognition, the logo was maintained for the cover.
The treatment for the magazine was kept within the guidelines of
its target audience - primarily male 35-55 years of age, often coming
from academia. The dryness of the American version was supplanted
however by a punchy colour family, whilst being used sparingly, keeping
reading calm on the eyes.
Margins were played up in the page layout, due to the importance
of footnote content typical for scientific literature, while they
impede upon the text, creating indented frames throughout. Generally,
a slightly larger than normal typeface was used, with slightly larger
than normal lines spacing, to keep the pages airy and easy on the
eyes. A break from the typically dense small type of scientific journal
fonts. Principle ideas were to maintain a serious appearance of the
magazine while at the same time making it "alive" and slightly
more pop oriented than typical technology journals.
Illustrations copyright MIT press & Elsa Godet (also author of cover
image)
Sold in France, Belgium, Switzerland
3 000 / Full colour
Distributed by Oracom, Paris. |
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